How to attract young talent if you’re an employer

As an employer, you might expect that engaging younger workers is an easy task. This couldn’t be further from the truth, though. With digital connectivity being such a constant in their lives, young people today are a lot more self-aware, and this translates into what they want out of work.

Here are some of the main characteristics of younger workers:

place high value on work that makes a difference in a company’s core values, society, or personal beliefs;
dislike inflexible approaches;
safeguard personal time;
extremely tech-savvy;
more likely to leave an employer if needs aren’t being met.

Attracting younger people to your brand, then, means understanding their mindset and adopting approaches that ‘speak’ to this particular demographic group. So, how can you achieve this?

Rethink recruiting practices

Young people spend a lot of time online, so the best way of reaching them is through digital platforms. Social media allows you to showcase your company culture and also post job openings. According to research, 73 % of jobseekers between 18 and 34 found their last job through social media. Digital recruiting is also fast and straightforward, removing the lengthy, complicated steps of the past that are potentially discouraging to younger applicants.

Foster a positive company culture

Young people are more likely to prioritise workplace culture when looking into potential employers. To appeal to them, you should have a clear mission, operate on transparent practices and demonstrate a pleasant working environment. What’s more, diversity, equity and inclusion should be high on the list of your values: a bad reputation on this area is a major red flag.

Provide ample opportunities for growth

Do you think that young people just show up at work, get it over with before getting on with their ‘real lives’? Think again. This group is very focused on their growth: 59 % of millennials say that development opportunities are extremely important when considering a work opportunity, and 87 % believe that learning in the workplace is essential. Employers that prioritise professional development and support their employees to expand their skills are more likely to retain their younger staff.

Support work-life balance

The younger generation is a champion of health and well-being in the workplace, and they are more likely to be attracted to working environments that support this. Work-life balance may mean different things to different people: some may value a flexible working schedule, the possibility to work remotely, others may appreciate benefits such as mental health awareness seminars, access to fitness facilities, or participation in team building activities. Hearing what your workers have to say and delivering will score you points with younger recruits and earn their loyalty.

As an employer wanting to engage young adults entering the workforce, rethink how to approach them and re-evaluate your mission. Clear communication, authentic branding and visible growth opportunities are key to capturing this generation’s interest and crucial to securing the talent that will drive your organisation forward.

Want to attract top talent? Create your employer account on EURES, browse more than 1 million CVs and get ready to meet the most suitable candidates from all over Europe. You can also advertise your vacancy.

Related links:

Youth for Europe

European Parliament: Youth Employment

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