If you set one career goal this season, make it this: invest in your soft skills

When matching jobs with suitable candidates, it is common practice to focus on how a person’s academic and training background align with the demands of the role. Lately, recruiters and jobseekers alike have been catching on to the fact that while technical knowledge is important, professional success hinges on another set of competencies; namely, soft skills.

What are soft skills?

In contrast with hard skills, which are acquired through structured training and are very specific to a job description (e.g. graphic design, copywriting, data analysis, project management), soft skills are related to character traits and interpersonal skills. Examples include critical thinking, problem solving, teamwork, emotional intelligence, negotiation, empathy, time management and flexibility.

Earlier this year, LinkedIn published its Most in Demand Skills list for 2024. Unsurprisingly, communication featured prominently on the top, followed by customer service and leadership. None of these skills are role-specific, but they are all crucial in every industry. For that reason, they will surely benefit your career if you take the time to hone them.

Why are soft skills important?

A research report by Deloitte predicted that by 2030, 63% of all jobs will comprise soft skills roles, highlighting an-ever growing demand for them. Why is that?

The labour market has become very competitive. Many transitions are taking place, for example the green and digital transition, and there are new paths to navigate, such as hybrid or remote working. To be successful in such volatile times, one needs the right balance between hard and soft skills. And since the former are easy to acquire via formal study, it is the latter that will make you stand out in a sea of similarly educated individuals.

How can you develop your soft skills?

Soft skills ‘training’ is based on proactiveness and initiative, making its pursuit a soft skill in itself. Here are some ways you can improve your overall soft skills profile:

Practice your ability to communicate clearly. Effective communication (verbal and written) is the cornerstone of all soft skills.
Become an active listener. Seek to understand the other person’s perspective, even if you don’t agree with them. (Bonus point if you refrain from formulating a response in your mind while they are speaking.)
‘Rewrite’ your story. If you’ve always considered yourself an introvert, try saying yes to more social events. If you believe you aren’t good with words, ask to contribute to a written report. Step out of your comfort zone and challenge the assumptions you have about yourself.
Resolve conflicts in a professional manner. Focus on finding common ground instead of assigning blame or taking things personally.
Keep a positive, can-do attitude. This is especially important when you are part of a team. Focus on the solution instead of dwelling on the problem.
Commit to lifelong learning. There are tons of resources available online, for example training platforms such as Udemy and Coursera, or even step-by-step videos on YouTube on every topic imaginable. Improvement is a continuous process; keep going!