Skip to main content
EURES (EURopean Employment Services)
News article19 November 2021European Labour Authority, Directorate-General for Employment, Social Affairs and Inclusion3 min read

Six tips for developing a business idea that works for you

Have you always dreamed of starting a business? Many of us like the idea of being our own boss, but it can be difficult to find the right business idea to pursue. Here are our top tips for developing an idea that works for you.

Six tips for developing a business idea that works for you

Find something you enjoy

We all imagine turning a passion into a profession. If you are starting your own business, you have a chance to do just that. Of course, you might have a viable business idea that is outside of your usual hobbies and interests, but make sure it is something you will enjoy doing on a daily basis. If not, then you may quickly lose interest or stop believing in your idea.

Use your skills

Think about what interests you, but also what you are good at. You might love eating food, for example, but it is not a good idea to open a restaurant if you cannot cook. Do not worry about the skills you do not have. Instead, focus on your strengths and find a way to make the most of them in your business.

Think about your values

What do you want your business to represent? As you build your business and brand, you should think about your core values and stick to them. Draft a clear mission statement and think about what kind of business you want to be. For example, if you are passionate about protecting the environment, you might want to make sustainability a priority. It might also help to look at other businesses that inspire you and learn lessons from how they work.

Do not obsess over originality

All entrepreneurs want to create the next big invention. However, in reality, very few businesses manage to do this. Many successful businesses actually provide similar products or services to others. Ideally, you should aim to find a gap in the market and avoid saturated sectors with lots of competitors, but the most important thing is to position yourself well. Can you be the business that solves a problem that existing businesses have not been able to solve? If not, maybe you can at least provide a better product or service for a cheaper price?

Keep things simple

Focus on what it is you want your business to be and try not to make it too complicated. Each business needs a clear, unique selling point, especially at the start. If things are going well then you can always expand your business into new areas later, but first you need to have a clear brand to build up a customer base. If you start to get confused with your idea then so will your customers.

Get advice – and listen to it!

If you are starting a business on your own, you might find this makes it easier to think clearly and focus on your personal goals. However, do not be afraid to get advice. Be confident in your idea, but remember to listen to the opinions of others. Pitch your idea to people, let them try your product, show them your branding. The larger the sample size, the better. You might be able to get some professional advice, but remember to also speak to the people whose opinions you value most. Close friends or family members are likely to be most honest with you, so make sure you listen to them!

If you enjoyed this article, read our tips for young entrepreneurs.

In partnership with EURES, the European Job Mobility Portal.


Related links:

8 tips for young entrepreneurs


Read more:

European Job Days

Find EURES Advisers

Living and working conditions in EURES countries

EURES Jobs Database

EURES services for employers

EURES Events Calendar

Upcoming Online Events

EURES on Facebook

EURES on Twitter

EURES on LinkedIn

  • Business / Entrepreneurship
  • Social media
  • Youth
  • Accomodation and food service activities
  • Activities of extraterritorial organisations and bodies
  • Activities of households as employers, undifferentiated goods- and services
  • Administrative and support service activities
  • Agriculture, forestry and fishing
  • Arts, entertainment and recreation
  • Construction
  • Education
  • Electricity, gas, steam and air conditioning supply
  • Financial and insurance activities
  • Human health and social work activities
  • Information and communication
  • Manufacturing
  • Mining and quarrying
  • Other service activities
  • Professional, scientific and technical activities
  • Public administration and defence; compulsory social security
  • Real estate activities
  • Transportation and storage
  • Water supply, sewerage, waste management and remediation activities
  • Wholesale and retail trade; repair of motor vehicles and motorcycles


Articles are intended to provide users of the EURES portal with information on current topics and trends and to stimulate discussion and debate. Their content does not necessarily reflect the view of the European Labour Authority (ELA) or the European Commission. Furthermore, EURES and ELA do not endorse third party websites mentioned above.